28 March 2023

We are so thrilled to announce that CLUBZERØ has won the UK Research and Innovation’s Smart Sustainable Plastic Packaging (SSPP) challenge, the largest and most ambitious UK government investment to date in sustainable plastics research and innovation. 

CLUBZERØ is one of 17 ground-breaking projects that will receive a part of the £3.2 million funding with an aim to support the achievement of the UK Plastic Pact and alter the UK’s relationship with plastic packaging. 

SSPP’s Future Plastic Packaging Solutions competition will support a range of innovation projects, encouraging consumers to move towards refill and reuse, biodegradable bio-based materials and plastic pollution mapping as we work towards a collective mission of zero waste.

CLUBZERØ is one of only five funding winners who are focused on how reuse and refill can reduce single-use plastic packaging in both our day-to-day grocery shopping and for food and drinks on the go. 

Read more about the SSPP grant here >>

Paul Davidson, Challenge Director for UKRI’s SSPP Challenge, said:

“SSPP is working to make plastic packaging fit for a sustainable future, supporting over 70 research and innovation projects focused on consumer plastic packaging. Taken together, these latest SSPP-funded projects offer up exciting opportunities to tackle plastic packaging waste holistically by reducing it at source, encouraging the rollout of reuse and refill business models, and driving more effective and sophisticated recycling and pollution monitoring and measuring.”

Safia Qureshi, Founder and CEO at CLUBZERØ said:

"We're thrilled to be working with the UK government towards developing, testing and scaling CLUBZERØ to eradicate single-use plastics packaging across Food and Beverage. The future is reuse and we welcome the collaboration.”

We are so happy to support UK Research & Innovation in reducing single-use plastic waste alongside other key innovators including: Algreen, Blow Moulding Technologies, Cauli, Circular11, CircuPlast, Codipack, Jara Partnership, Weekly.Shop, LitterLotto, MarinaTex, PlantSea, Plastic-i, Recycleye, Sustainable Packaging Products, Topup Truck and Xampla.